Factors Affecting Decision Making to Use Electronic True Money Wallet of Students of Kasetsart University Si Racha Campus, Chon Buri Province

Abstract

            This study is a survey and quantitative research aimed at investigating acceptance of security technology, image of service and marketing mix that affect decision making to use electronic True Money Wallet of students who use this service at Kasesart University,
Si Racha Campus, Chon Buri province. The data were collected by a questionnaire from
409 students using the electronic True Money Wallet. The statistics for data analysis were frequency, percentage, mean, standard deviation, simple linear regression analysis,
and multiple linear regression analysis. The results of the study showed that the students who used the electronic True Money Wallet at Kasetsart Universiy, Si Racha Campus had different monthly incomes which differently affected their decision making to use the electronic True Money Wallet, and that they understood the security factors on transition of accepting security technology that affected decision making to use electronic True Money Wallet most, followed by  factors on communication, consumers’ capitals, service images,  customers’ needs, and on consumers’ conveniences and comforts, all of which affected decision making to use the electronic True Money Wallet respectively.