A Digital Age Communication and Work Efficiency of Government Sectors in Ubon Ratchathani Province

Authors

  • Walaiporn Sookplung Department of Innovation in Human Resource Management, Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University

Keywords:

Digital Age, Communication, Work Efficiency, Government Sectors

Abstract

The purposes of this research were to study the influence between communication in a digital age model and work efficiency of government sectors in Ubon Ratchathani province.The research instrument was a rating-scale questionnaire with verified validity and reliability of .935. The data were analyzed to using multiple linear regression to test hypotheses. The research results showed that the overall communication model had influence on the overall work efficiency of the government sectors in Ubon Ratchathani province with statistical significance at the critical level .01 and .05.

Author Biography

Walaiporn Sookplung, Department of Innovation in Human Resource Management, Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University

Department of Innovation in Human Resource Management,
Faculty of Business Administration and Management,
Ubon Ratchathani Rajabhat University

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Published

2021-12-31

Issue

Vol. 1 No. 3 (2021): UBRU International Journal Ubon Ratchathani Rajabhat University

Section

Articles