Important Factors Influencing Satisfaction of MBA Students in Higher Education Institutions in Bangkok and Its Vicinity, Thailand
Keywords:
Important Factors Influencing Satisfaction, MBA Students, Higher Education Institutes in Bangkok and Its Vicinity, Thailand, Expectations of Thai Higher Education Institute StudentsAbstract
This article attempts to study the key factors influencing the satisfaction of MBA students in higher education institutions in Bangkok and its vicinity, Thailand. Subsequently, we intend to rank the important factors that contribute to satisfaction scores given by MBA students. The research instruments are designed based on three observations. 1. What is most important to students has stayed satisfied consists of 26 items. 2. Financial aid and cost factors are important for student enrollment decision consisting of 9 items and 3. The important and satisfaction level in campus climate consists with 10 items The Satisfaction of graduate students toward the service marketing mix of the Executive Master's Degree in Business Administration Chiang Mai University. MBA Program (Chiang Mai) of the Business Administration Faculty, Chiang Mai University (Tontsa, L., Temgoua, E., Bertrand, G., Kengni, L., Makaya Mvoubou, M. C., Njueya Kopa, A., & Mba, F. F., 2023). A compliment with an institutional executive perspective can ensure that those important factors determine the success of the MBA student program by tracking out the specific institutional university characteristics through a mini-structure interview adopted by Yuramas Udomsiri, Sakun Boonit, & and Advisor (2016) and Pazhayattil & Konyu-Fogel, G. (2023). Thus, this study aims to develop an effective research instrument by elaborating on the important factors rated by MBA students who are determined as the key person to ensuring quality assurance and enhancing quality programs (Kanokkan Sananenamahut (2013) Freundt, V. L., & Bortoluzzo, A. B. (2023). At this point, we believe and agree that the concept deserves empirical testing for further research. At this point, we believe and recognize that this concept is worthy of being tested empirically for further research.
References
Akouegnonhou, O., Demirbaş, N. (2023). Factors Influencing Participation in Self-Managed Livestock Markets in Rural Communities in the Republic of Benin. Tekirdağ Ziraat Fakültesi Dergisi, 20(1), 186-196.
Belur, J., Patil, S. V. (2022). Development of a competency framework for MBA students: a case of tier-II and tier-III institutions of North Karnataka. International Journal of Innovation in Education, 7(3-4), 268-284.
Brown, V. L., Tegeler, A. C. (2022). Giving accounting a second chance: Factors influencing returning students to choose to account. Issues in Accounting Education, 37(1), 1-18.
Bruno, M. A., Fotos, J. S., Pitot, M., Franceschi, A. M., Neutze, J. A., Willis, M. H., Wintermark, M. (2022). Factors driving resistance to clinical decision support: finding inspiration in Radiology 3.0. Journal of the American College of Radiology, 19(2), 366-376.
Chaiya Yimwilai, Somchai Phakaphatwiwat. (2023). Awareness, Media, Public Relations, and Decision to Study A Program at a University: Public Relations Awareness and Decision Making for Further Study A Program at a University. Journal of Politics and Politics Administration and Law, 15(1), 53-67.
Devkota, N., Rana, M., Parajuli, S., Bhandari, U., & Paudel, U. R. (2022). Employers' Perception towards Need of Profession Skills in MBA Graduates: Evidence from Ordered Logistic Regression. Journal of Business and Management, 6(01), 1-17.
Fey, C. F. (2022). A perspective on the potential of Chinese business schools: A call for greater attention to context, differentiation, and developing an indigenous model. Management and Organization Review, 18(5), 982-999.
Freundt, V. L., Bortoluzzo, A. B. (2023). A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider. Journal of International Consumer Marketing, 35(1), 47-62.
Gupta, S., Jackson, J. E., Shindorf, M. L., Arthur, L. G., Chandler, N., Danielson, P., Garrison, A. P. (2022). Success in pediatric surgery: An updated survey of Program Directors 2020. Journal of pediatric surgery, 57(10), 438-444.
Henderson, L. H., Wilson, J. (2023). MBA futures: Images from Principles for Responsible Management Education (PRME) signatories during the COVID-19 pandemic. Futures, 145, 103047.
Jeckells, H. (2022). An investigation into the influential factors. that impact consumer decision-making among prospective online MBA students. Journal of Marketing for Higher Education, 32(2), 278-304.
Kanokkan Sananenamahut. (2013). A Study of Marketing Mix and Factors Affecting Demand and Motivation for Studying Master of Business Administration (MBA) Program in the Lower Northern Region. Business Administration Journal Economics and Communications, 8(1), 74-84.
Kunthida Kingsawat, Prinya Jitaram, Suthisak Surirak, Pornchai Khunkongmee, Chiranan Tulchat, Supanit Thapchai. (2022). The need for further study at the graduate level and short-term courses in Health Region 5 of Sirindhorn College of Public Health, Suphanburi Province. Journal of Community Public Health, 8(01), 167-167.
Lu, J. G., Nisbett, R. E., & Morris, M. W. (2022). The surprising underperformance of East Asians in US law and business schools: The liability of low assertiveness and the ameliorative potential of online classrooms. Proceedings of the National Academy of Sciences, 119(13), e2118244119.
Maulana, H. (2022). Studying Abroad: Identifying Word-of-Mouth Communication Seeking Behaviors Shown by International Students. Expert Journal of Marketing, 10(1).
Methawin, Phon Yothi. (2022). Factors influencing the desire to study in the Doctor of Philosophy Program in Business Administration, Faculty of Business Administration and Accountancy. Khon Kaen University.
Mba, T. N., Obiang, C. S., Kenguele, H. M., Pambo-Pambo, A. B., Mba, I. K. I. Z., Sah, U. L. O., Mickala, P. (2023). Prevalence of Pulmonary Tuberculosis and Associated Factors among Patients Admitted to the Amissa Bongo University Hospital. Center in Franceville, Gabon. Journal of Biosciences and Medicines, 11(7), 160-173.
Panuchnat Permpool, His Royal Highness Princess Maha Chakri Sirindhorn (2018). Educational service innovations influence the achievements of the Master of Business Administration curriculum to prepare for the Thailand 4.0 era. Graduate School Conference, 1(2), 394-402.
Pazhayattil, A. B., Konyu-Fogel, G. (2023). An empirical study to accelerate machine learning and artificial intelligence adoption in pharmaceutical manufacturing organizations. Journal of Generic Medicines, 17411343221151109.
Peerapol Sriwichai, Supamonta Tata. (2022). Factors Affecting Academic Achievement of Accounting Students, Chiang Rai Rajabhat University who Work During Study (Part-time). Management Science, Valaya Alongkorn Review, 3(1), 1-11.
Penrod, D., Shaw, T., Nash, J., Dierkes, M., & Collins, S. (2022). Community college students' perspectives on online learning during COVID-19 and factors related to success. Teaching and Learning in Nursing, 17(3), 267-271.
Pongkorn Chantra Chor. (2023). The need for a master's degree in digital technology, at Far Eastern University. Journal of Academic Research, 6(2), 121-136.
Raman, R., Praphamontripong mod, D. (2022). The role of predictive analytics to explain the employability of management graduates. Benchmarking: An International Journal, 29(8), 2378-2396.
Roy, S. K. (2023). YouTube's influential factors for academic achievement: A two-stage approach. Telematics and Informatics Reports, 10, 100060.
Salamzadeh, A., Tajpour, M., Hosseini, E. (2022). Measuring the impact of simulation-based teaching on entrepreneurial skills of the MBA/DBA students. In Technology and Entrepreneurship Education: Adopting Creative Digital Approaches to Learning and Teaching, 77-104.
Salem, M., Baidoun, S. (2022). Factors affecting Palestinian consumer behavioral intentions toward online shopping during COVID-19: The moderating role of perceived trust. In Digital economy, business analytics, and big data analytics applications, 673-687.
Saragih, M., Morrison, B. W. (2022). The effect of past algorithmic performance and decision significance on algorithmic advice acceptance. International Journal of Human–Computer Interaction, 38(13), 1228-1237.
Scaringella, L., Górska. , A., Calderon, D., & Benitez, J. (2022). Should we teach in hybrid mode or fully online? A theory and empirical investigation on the service–profit chain in MBAs. Information & Management, 59(1). 103573.
Siripipatthanakul, S., Siripipattanakul, S., Limna, P., Pholphong, L. (2022). Predicting intention to choose the online degree during the COVID-19 pandemic: the mediating role of perceived effectiveness. Asia-Pacific Review of Research in Education, 1(1), 1-19.
Siripipattanakul, S., Siripipatthanakul, S., Limna, P., Auttawechasakoon, P. (2022) Marketing mix (4Cs) affecting the decision to be an online degree student: a qualitative case study of an online master's degree in Thailand. International Journal on Integrated Education, 5(4), 31-41.
Terwiesch, C. (2023). Would chat GPT3 get a Wharton MBA? A prediction based on its performance in the operations management course. Wharton: Mack Institute for Innovation Management/University of Pennsylvania/School Wharton.
Tontsa, L., Temgoua, E., Bertrand, G., Kengni, L., Makaya Mvoubou, M. C., Njueya Kopa, A., Mba, F. F. (2023). Environmental factors controlling contamination of alternative water supply points in the Lefock semi-urban watershed, Cameroon Western Highlands. Environmental Earth Sciences, 82(1), 17.
Walter, N., Asgari, O., Cleff, T. (2022). What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs. at Dutch business schools. Journal of Marketing for Higher Education, 1-23.
W. M., Huang, G. (2022). Effects of equity perceived organizational support and job satisfaction on organizational commitment in Macao's gaming industry. Management Decision, 60(9), 2433-2454.
Yomchinda, T., Yomchinda, L., & Takgawitoonsak, N. (2018). Factors Affecting Students' Decision to Study Master of Business Administration in Bangkok. Journal of Business Administration and Social Sciences Ramkhamhaeng University, 1(3), 72-82.
Yuramas Udomsiri, Sakun Boonit, Advisor. (2016). A Study of Perception of Educational Service Quality on Satisfaction, Loyalty, and Motivation of MBA Students in Thailand. Thammasat University.
Zayed, Y., Salman, Y.,Hasasneh, A. (2022). A Recommendation System for Selecting the Appropriate Undergraduate Program at Higher Education Institutions Using Graduate Student Data. Applied Sciences, 12(24), 12525.
