The Model Development of Packaging Designs to Create Added Value for Pork Sausage Product
Keywords:
Packaging Design, Create Added Value, Pork Sausage ProductAbstract
The objectives of this research were 1. to study basic product information to create added value for pork sausage products. 2. to develop a packaging model to create added value for pork sausage products, 3. to present a packaging model to create added value for pork sausage products, and 4. to survey consumer satisfaction towards packaging designs to create added value for pork sausage products. The sample group consisted of entrepreneurs, 2 lecturers, and 20 students. Interviews, focus groups, and questionnaires were used to collect data. Analyze data by using content analysis and descriptive statistics.
The research results found that
- The original packaging is still a clear plastic bag because the entrepreneurs see it as convenient and cost-saving. Therefore, there is an idea to develop packaging, to shield and maintain product quality, prevent products from being damaged during movement, and also increase value. If the design is outstandingly beautiful, it can also stimulate and create interest in consumers.
- The process of developing packaging designs to add value for pork sausage products has been designed in 3 aspects including packaging, brand, and label information.
- Survey results of consumer satisfaction towards packaging design to add value for pork sausage products found that consumer satisfaction towards packaging design to create added value for pork sausage products was at a high level overall. If considering each item, it was found that the materials used can prevent contact with moisture or air, and have a high level of satisfaction. The next highest level was the completeness of information on the packaging can provide details to buyers very well, the structure of the packaging was appropriate for the packaging size, and the illustrations used on the packaging help create interest in the product, respectively.
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