Behavior of Using Pub, Bar and Night Entertainment in Pattaya Among University Students in Chonburi Province
Keywords:
Behavior of Using Night Entertainment, Personal Factors, Physical FactorsAbstract
This research aims to study the behavior of experiencing in nightlife places including pubs, bars in Pattaya among undergraduate students in Chonburi Province. The survey research's main objectives are to understand how Chonburi Province undergraduate students utilize Pattaya's nightlife pubs and bars, to understand the variables that influence this behavior, and to research how psychological and personal aspects affect behavior. 400 undergraduate students from Chonburi province who attend Pattaya's nightclubs and bars were used as the research's sample population. A questionnaire was used as the research technique. Frequency, percentage, mean, and standard deviation were the statistics that were employed in the descriptive statistical analysis. Additionally, inferential statistics like
Person's Correlation.
The findings revealed that most of the respondents have heard about entertainment areas in Pattaya, 385 people (96.25%), via Tiktok. The psychological factors affecting university students' choice of Pattaya's nightlife establishments revealed that learning
had the highest average, followed by attitude, motivation, and recognition. In a study of the relationship between personal factors influencing the use of pubs, bars, and nightlife entertainment venues in Pattaya, it was discovered that gender, education level in university and monthly income also have an impact on the behavior of visiting pub, bar, and night entertainment in Pattaya, specifically on the frequency and channels of awareness of using the service of pub, bar, and night entertainment. The psychological traits, including reasons for going to bars, have also been found as the impact of the news on bar tourism and how people feel about it.
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