UBRU INTERNATIONAL JOURNAL

Humanities and Social Sciences

Published: 2024-12-03

Full Issue

Full

Articles

Influence of Organizational Culture and Training that Affects Loyalty to The Organization Through Work Incentives for Temporary Employees Under The Jurisdiction of The Amnat Charoen Primary Educational Service Area Office

Srinut Yodin, Irada Phorncharoen, Thitiphon Unchai, Dusit Jaksil , Pongpan Srimuang

1-12

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An Analysis of Investment Training Programs to Improve Investment Effectiveness: A Case Study of The Guotai Junan Securities Co., Ltd., Beijing, China

Li Xin, Tachakorn Wongkumchai, Uswin Chaiwiwat, Jirapipat Thanyaphongphat , Chulalux Soprakan

13-26

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A Study on the Survey of Tourism Market Satisfaction and Marketing Strategies of Haiyan North and South Lake Tourist Attractions

Ye Tian, Yang Tian, Kai Li , Ziqiao Xu

27-39

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Study the Employee Satisfaction toward Recruitment Information Systems Process of SMEs in the Lower North eastern Area

Vikanda Kasetiam, Nareenuch Yuwadeeniwet, Worawut Tangpradit , Irada Phorncharoen

41-49

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Development of a Psychological Capital Model for Administrators of Private Universities in Hunan Province, China

Bihui Du, Yanan Yang

51-67

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The Analysis of New Retail Strategy of Xiaomi Company in AI Era: A Case Study of Home Appliance in China

Tan Ruoran, Tachakorn Wongkumchai, Uswin Chaiwiwat, Jirapipat Thanyaphongphat, Chulalux Soprakan

69-81

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Factors Impacting Online Teaching Behavioral Intention on Vocational College in Nanchang, China

Fangqing Fu

83-91

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The Influencing Factors of Technology Usage Behavior Intention Among Teachers in Rural Areas: A Case Study of Faku County Middle School in Shenyang City, Liaoning Province, China

Jiachi Ji

93-103

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Development of A Strategy for Enhancing Teacher Job Satisfaction in Junior High Schools of Guizhou Province, China

Xiang Zhou, Xiaoyao Yue

105-124

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The Development of An Ecological Intelligence System to Promote Being a Happiness University of Students, Personnel, and Communities

Piyakanit Chotivanich, Irada Phorncharoen, Sarayut Phorncharoen

125-134

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Factors Impacting Students’ Behavior Intension to Use Electronic Learning on Higher Education in Shanghai, China

Lu Li

135-145

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Development of A Causal Relationship Model Among Self-Management, Psychological Resilience and Future Orientation of Chinese Overseas Students

Lihua Wang, Velankanni Alex

147-165

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The Factors Affecting The Adoption Taobao E-Commerce on Rural Product: A Case Study of Zhejiang, China

Zhao Yuhao, Tachakorn Wongkumchai, Uswin Chaiwiwat, Jirapipat Thanyaphongphat, Chulalux Soprakan

167-183

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An Analysis of Recent Trends in Methodologies for Teaching Korean as A Foreign Language

Kim Bo Mee, Kim Yoonhwan, Song Hantae

185-197

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The Impact of Knowledge Workers' Sense of Professional Mission on Turnover Intention Research From the Lawyer Industry

Rongyuan Zhang

199-212

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Factors Impacting students learning Outcomes at a Medical College in Zhengzhou City,Henan Province, China

Xiaoqing Wang

213-227

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The Study of The Impact of Organizational Culture and Innovation Strategy on Business Performance of Enterprises

Cuiping Zhang, Hui Guo

229-240

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Effects of Labov’s Narrative Analysis Model on Chinese Senior High School Students’ Continuation Writing Tasks’ Performance

Yan Bao

241-256

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Behavior of Using Pub, Bar and Night Entertainment in Pattaya Among University Students in Chonburi Province

Muksuda Poolsawat, Piyada Ukachoke, Warunee Tuntiwongwanich, Pimpisa Chanted, Touchakorn Sammasut

257-264

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