Vol. 4 No. 3 (2024): UBRU International Journal Ubon Ratchathani Rajabhat University

Articles

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  Influence of Organizational Culture and Training that Affects Loyalty to The Organization Through Work Incentives for Temporary Employees Under The Jurisdiction of The Amnat Charoen Primary Educational Service Area Office

  Srinut Yodin, Irada Phorncharoen, Thitiphon Unchai, Dusit Jaksil , Pongpan Srimuang

  1-12

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  An Analysis of Investment Training Programs to Improve Investment Effectiveness: A Case Study of The Guotai Junan Securities Co., Ltd., Beijing, China

  Li Xin, Tachakorn Wongkumchai, Uswin Chaiwiwat, Jirapipat Thanyaphongphat , Chulalux Soprakan

  13-26

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  A Study on the Survey of Tourism Market Satisfaction and Marketing Strategies of Haiyan North and South Lake Tourist Attractions

  Ye Tian, Yang Tian, Kai Li , Ziqiao Xu

  27-39

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  Study the Employee Satisfaction toward Recruitment Information Systems Process of SMEs in the Lower North eastern Area

  Vikanda Kasetiam, Nareenuch Yuwadeeniwet, Worawut Tangpradit , Irada Phorncharoen

  41-49

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  Development of a Psychological Capital Model for Administrators of Private Universities in Hunan Province, China

  Bihui Du, Yanan Yang

  51-67

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  The Analysis of New Retail Strategy of Xiaomi Company in AI Era: A Case Study of Home Appliance in China

  Tan Ruoran, Tachakorn Wongkumchai, Uswin Chaiwiwat, Jirapipat Thanyaphongphat, Chulalux Soprakan

  69-81

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