Influences of Dynamic Capability and Innovative management Affecting Competitiveness of Buddhist Printing Press Business in Thailand

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Published: Dec 19, 2017
Keywords:
Dynamic ability Innovative management competitively economic ability Buddhist publishing business

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รุ่งทิพย์ มณเทียร

Abstract

The objectives of this research were 1) to study effects of dynamic ability and innovative management to the competitive ability of Buddhist publishing business in Thailand, and 2) to study of the confirmatory factor analysis for building a structural equation model from empirical data in terms of the competitive ability of Buddhist publishing business in Thailand. This research is the quantitative research. The research instruments consisted of questionnaire that was checked its content validity by specialists and then calculated its IOC and Conbrach’s reliability. The data were collected from 103 entrepreneurs of Buddhist publishing business in Thailand and then computed in form of the Structural Equation Model (SEM). The research findings were revealed that the dynamic ability had positive direct effect to the competitive economic ability. In addition, the dynamic ability had positive indirect effect to the competitive ability by having the innovative management as the mediator. After using the computer program to analyze SEM, it was found that all indicators were in line with the standardized criterions. Therefore, it can draw a conclusion that the results of this research are in line with the empirical data.

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How to Cite
มณเทียร ร. (2017). Influences of Dynamic Capability and Innovative management Affecting Competitiveness of Buddhist Printing Press Business in Thailand. Journal of Yanasangvorn Research Institute Mahamakut Buddhist University, 8(2), 254–262. Retrieved from https://so04.tci-thaijo.org/index.php/yri/article/view/178495
Issue
Vol. 8 No. 2 (2017): July-December
Section
Research Article

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