DHARMA TEACHING DISCOURSE OF PHRA PHROMMANGGALĀJĀRAYA (PAÑÑĀNANDA BHIKKHU)

Abstract

This research was to study language strategies, analyze the factors that create the power to persuade Buddhists, and analyze the ideology from 4 Dharma teaching discourse books according to the centennial of Phra Phrommanggalājāraya (Paññānanda Bhikkhu). The results of this study showed 2 language strategies: 1) Discourse structure presentation strategies included the title, opening, continuity and closing the story. Also, 2) Speech acts strategies included recommence, wish, warning and request speech acts. In addition, there were four important factors that can create power to persuade Buddhists. Firstly, the emotional stimulation of the situation was appropriate. Secondly, the presentation style was suitable. Thirdly, the use of evidence and reasoning increased the reliability, and lastly, the consistency in disseminating the principles of Dharma was appropriate as well. Then, the results of the ideological analysis in the Dharma lecture displayed only one important set of idea such as religious ideology.