GUIDELINES FOR MULTI-DISCIPLINARY SERVICE BUSINESS ADAPTATION DURING A CRISIS: CASE STUDY OF BEAUTY CLINICS IN THAILAND.

Abstract

         The research article to study this research has the objective to study problems and obstacles and proposals for revising business operations of beauty clinic business operators and to study the ways of adapting the multi-branch service business during the crisis of beauty clinics. This research is qualitative research. By studying and analyzing information from related documents, including ideas about business adaptation models. Concepts about crisis preparedness management and ideas about beauty clinics in Thailand In-depth interviews with key informants include: Executive level and owners of beauty clinics, totaling 6 people, then analyzed and synthesized the data and presented it descriptively.

         Results of the study: Model of guidelines for adapting multi-branch service businesses during times of crisis. Case study of beauty clinics in Thailand It consists of 3 important guidelines: 1. Acknowledge awareness of the situation and situation of the beauty business. At this stage, entrepreneurs must have knowledge and understanding of the complete beauty business system to be able to manage the business during a crisis. 2. Learn the process of solving problems that arise through the organizational learning process by providing opportunities for members of the organization to participate in expressing opinions and suggesting management guidelines so that the business can operate during a crisis and 3. jointly developing steps to take by changing the organization to be more flexible. Modern and appropriate for emerging business trends by stimulating members to recognize and accept the problems that arise. Be aware of your role and the goals of the organization to allow members to adjust their operations in a direction that responds to organizational goals.