The Development of Good and Service Supply Chain to Promote Culture in Hat Yai District Songkhla Province Using the SCOR Model

Abstract

Hat Yai is a city with economic prosperity and has been an economic center in the south over a period of time. Even so, an economic crisis, e.g., the COVID-19 pandemic, usually interrupts tourism and meeting organizations. This phenomenon indicates that the growth of the city, which mainly relies on foreigners and local markets, can bring high insecurity. Therefore, the economic development of Hat Yai City using social multiple cost as the local identity is an alternative to developing its economy for secure economic growth. For this reason, the objectives of this research were 1) to study the good and service supply chains related to culture for a case study in the area of Hat Yai District and 2) to analyze the midstream of the supply chains in the case study related to culture using the SCOR model. Simultaneously, the research also analyzed the problems and provided suggestions for further improvement. The supply chains used in this case study were selected by purposive sampling, consisting of a three-wheeled rickshaw supply chain, a tile supply chain, and Manorah beads. Primary data was collected through a semi-structured interview with 12 people involved in the supply chains. Secondary data was collected from related documents. Next, all data obtained was analyzed by descriptive research. The SCOR model was used to analyze the supply chains. The problems were revealed, along with the suggestions for further improvement in order to develop cultural goods or services of the city for better, and for meeting current consumer needs. According to the results, it was found that entrepreneurs should be supported in several dimensions, e.g., good/service improvement and distribution channel improvement, to be more varied and reach a larger number of consumers.