The Value Chain Management of Deep South Processed Agricultural Product Community Enterprise
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Abstract
This study explored upstream, midstream, and downstream problems and solutions in the management of community enterprises’ value chain in processed agricultural products with the goal to decrease inequality in the three southern border provinces. This study employed a qualitative approach. Data were collected from semi-structured interviews with 12 target groups selected through purposive sampling. A systematic descriptive analysis was subsequently used to process the acquired data. Findings revealed the core upstream problems of inadequate raw materials, limited commercial scalability, and missing knowledge in systematic manufacturing management; the midstream concern on the absence of know-how in systematic processing; and the downstream issues related to the target groups not possessing necessary marketing, distribution, and promotional skills. The proposed upstream solution included cultivation quantities and spaces to be expanded to achieve a commercial and industrial scale. Furthermore, the midstream and downstream solutions included knowledge, especially on packaging development for extended shelf lives through the food technology compatible with existing manufacturing processes, to be transferred to the participants and further sales opportunities from a broader range of clients to be captured via online marketing. Although previous facilitation had reportedly been consistently provided, it did not cover the entire value chain. Hence, comprehensive problem-solving from upstream to downstream is exceptionally vital to winning confidence from every stakeholder and reinforcing the value chain with sustainability.
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