Buddhadhamma Application for Promoting the Quality of Student Services for the Center of Learning Network for the Region Chulalongkorn University

Abstract

The objectives of this research were as follows: (1) to examine the level of student service quality at the Center of Learning and Academic Services; 2) to investigate the relationship between the Sangahavatthu Dhamma principles and student service quality at the Center of Learning and Academic Services; and 3) to propose the application of Buddhist principles to enhance student service quality within the Chulalongkorn University Learning and Academic Service Center Network. This study employed a mixed-methods research design. The sample consisted of 143 students from the School of Agricultural Resources, Chulalongkorn University. The research instrument was a questionnaire with a reliability coefficient of 0.836. Data were analyzed using frequency, percentage, mean, and standard deviation, and the relationship between variables was examined using Pearson’s correlation coefficient. In addition, qualitative data were collected through in-depth interviews with 10 key informants using a structured interview form.

          The research findings were as follows:

1) The level of student service quality at the Center of Learning and Academic Services, Chulalongkorn University Network was found to be at a high level overall. When considered by each aspect, all aspects were also at a high level.

2) The relationship between the Sangahavatthu Dhamma principles and the quality of student services at the Center of Learning and Academic Services, Chulalongkorn University Network was found to be very high, with statistical significance at the 0.01 level.

3) The application of Buddhist principles to promote student service quality at the Center of Learning and Academic Services, Chulalongkorn University Network revealed that: in terms of Dana (generosity), service providers should emphasize providing assistance, knowledge, and guidance to service recipients; in terms of Piyavaca (kind speech), good relationships between staff and students should be promoted through polite, clear, and friendly communication; in terms of Atthacariya (beneficial conduct), staff should possess a spirit of giving and work for the common good through dedication and sacrifice; and in terms of Samanattata (equality), staff should treat all service recipients with fairness, consistency, and impartiality.