Platform Design for Public Relation of the Royal sponsored Funeral Ceremonies of Kamphaeng Phet Provincial Cultural Office

Abstract

This qualitative research employed the principles of Design Thinking with three main objectives: (1) to study and analyze the problems in disseminating knowledge regarding Royal Sponsored Funeral Ceremonies by the Kamphaeng Phet Provincial Cultural Office; (2) to develop a prototype platform for disseminating information related to Royal Sponsored Funeral Ceremonies and (3) to create a manual for requesting Royal Sponsored Funeral Ceremonies.

The target population consisted of six participants from three specific groups, selected through purposive sampling among individuals who contacted the Royal Sponsored Funeral Ceremonies Office at Kamphaeng Phet Provincial Hall

          The research results revealed that:

          1) First, the main problem in public communication lies in the lack of clarity and accessibility of information channels, which limits the public’s understanding and engagement with the royal funeral procedures.

          2) Second, the study proposed an online communication model as a solution, with the LINE Official Account platform identified as the most suitable medium for publicizing relevant information.

          3) Third, a preliminary manual was developed to guide the public in accessing the platform and understanding the procedures for requesting royal funeral ceremonies. In conclusion,  the research highlights the importance of integrating online platforms into public communication strategies to enhance accessibility, understanding, and efficiency in providing cultural and ceremonial services. The prototype and manual developed through this study can serve as models for other provincial cultural offices seeking to improve their communication and service delivery regarding royal funeral ceremonies.