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  3. Vol. 18 No. 29 (2024): July - December 2024

Published: 2024-12-30

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Articles

Comparing Service Quality Dimensions Between Traditional and Application-Based Taxi: Insights from a Case Study of Initial Perception of Trust in Thailand

Praowpan Tansitpong

1-23

PDF

The Role of Accounting Data Quality in Value Chain Management: Case of Manufacturing Firms in Thailand

Trairong Swatdikun, Xiaoque Chen, Jirapan Choojan

24-37

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Causal Relationship Among Social Skills and Accounting Successful of chief financial officers of companies listed on the Stock Exchange of Thailand

Phraophilat Prasitbureerak, Worawit Laohamethanee

38-56

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The Evolution of Green Entrepreneurship: A Bibliometric Analysis and Literature Review

Titikorn Narongrith, Thanaphat Kasemwattanasuk

57-90

PDF

Increasing Machinery Efficiency with Overall Equipment Effectiveness Combined with Predictive Maintenance: A Case Study of Sugar Factory in the Northeast of Thailand

Sirilak Topipatchaikul, Panutporn Ruangchoengchum

91-109

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The Influence of Social Media Marketing on Willingness to Pay and Intention to Re-stay at Eco-Friendly Hotels

Kochaporn Chunjan, Sirinthra Sungthong, Nimit Soonsan

110-130

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Editor : Assoc. Prof. Polwat Lerskullawat, PHD.

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Kasetsart Applied Business Journal (KAB Journal)
ISSN: 2985-2277 (Online)
 
Faculty of Business Administration, Kasetsart University , Thailand
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