คุณลักษณะการเป็นผู้ประกอบการ เครือข่ายธุรกิจ วัฒนธรรมองค์การและนวัตกรรมที่มีอิทธิพลต่อผลการดำเนินงานของวิสาหกิจชุมชนแปรรูป และผลิตภัณฑ์อาหารในประเทศไทย

  • KAJOHNSAK WONGWIRACH Lampang Rajabhat University
Keywords: Entrepreneurial characteristics, Business network, Community enterprise in processing and food products



The objectives of research were 1) to study priority the importance, characteristics of entrepreneurship, business networks, innovation, organizational culture, and performance, and 2) to explore the characteristics of entrepreneurship, business networks, innovation, and organizational culture that influences the performance of processing community enterprises and food products. It was a quantitative research by using questionnaires as a tool. The samples were 250 entrepreneurs of the community enterprises in processing food and products. The analysis provided descriptive statistics for percentage, standard deviation, and inferential statistics were analyzed by using structural equation model.

            The result of the research found that the factor of entrepreneurial characteristics was at the high level, followed by the business networks, innovation, organization culture. in addition, the performance results with all factors were at a high tevel. As for the results of the structural equation analysis was found that business networks had an influence on organizational innovation. The characteristics of entrepreneurship have influenced business networks. Innovation had an influence on performance. And finally, the organizational culture had an influence on the performance. As for business networks, there is no influence on the performance resutts with the consistency of Chi-Square 7.203/df=2.401/sig.=0.066/CFI=0.996/GFI=0.991/NFI=0.994/RMSEA=0.075. Every index meet the model criteria.


Download data is not yet available.


Abdullah, S., Musa, C, & Azis, M. (2017). The effect of organization culture on entrepreneurship characteristics and competitive advantage of small and medium catering enterprises in Makassar.International Review of Management and Marketing, 7(2), 409-414.

Afriyie, S., Du, J, & Musah, L. A. A. (2019). Innovation and marketing performance of SME in an emerging economy: the moderating effect of transformational leadership. Journal of Global Entrepreneurship Research, 9(40), 1-25.

Ahmad, Z. S., Ahmad, N., & Bakar, A. R. A.(2018). Reflection of entrepreneur of small and medium-size enterprises concerning the adoption of social media and its impact on performance outcome: evidence from the UAE. Telematics and Informatics, 35, 6-17.

Anderson, S. W., Christ, M. H., Dekker, H. C., & Sedatole, K. L. (2014). The use of management control to mitigate risk in strategic alliance ; field and survey evidence. Journal of Management Accounting Research, 26(1), 1-32.

Barney, J. (1986). Strategic factor markets: Expectations, Luck and Business strategic. Management Science, 32(10), 1231-1241.

_______. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.

Best, W. J. (1977). Research in Education (3sd ed.). New Jersey : Prentice-Hall.

Chancharor, A., Aittiphumpat, A., & Chanbanjong, C. (2016). Strategies to create competitive advantage in the long-stay lodging business for elderly Japanese in Chiang Mai. Research and Development Journal, Loei Rajabhat University, 11(38), 45-55. (in Thai)

Community Enterprises Promotion Division. (2018). Community enterprise information system. Retrieved December 4, 2018, from https://smce.doae.go.th/ProductCategory/smce_report.php. (In Thai)

Conesa, M. I., Acosta, S. P., & Manzano, P. M. (2017). Corporate social responsibility and its effect on innovation and firm performance: An empirical research in SMEs. Journal of Cleaner Production, 142, 2374-2383.

Dogan, N. (2015). The intersection of entrepreneurship and strategic management: Strategic entrepreneurship. Social and Behavioral Sciences, 195, 1288-1294.

Eisenhardt, M. K., & Schoonhoven, B. C. (1996). Resource-based view of strategic alliance formation : Strategic and Social effect in entrepreneurial firms. Organization Science, 7(2), 136-150.

Fuller, B., Liu, Y., Bajaba, S., Marler, E. L., & Pratt, J. (2018). Examining how the personality, self-efficacy, and anticipatory cognition of potential entrepreneur shape their entrepreneurial intention. Personality and Individual Difference, 125, 120-125.

Gulati R. (1999). Network location and learning: The influence of network resources and firm capabilities on alliances formation. Strategic Management Journal, 20(5), 397-420.

Hareebin, Y., Aujirapongpan, S., & Sununta, S. (2016). The Network-Based Capability and Innovative Capabilities of Small and Medium-Sized Enterprises (SMEs). Executive Journal, 36(2), 79-88. (In Thai)

Krejcie, R. V. & Morgan, D. W. (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement, 30(3), 607-610.

Krueger, F. N., & Brazeal, V. D. (1994). Entrepreneurial potential and potential entrepreneurs. Entrepreneurship and Practice, Spring, 91-104.

Kuczmarski, T. (1996). Fostering an innovation mindset. Journal of Consumer Marketing, 13(6), 7-13.

Kuratko, D. F. (2005). The emergence of entrepreneurship education : Development, trends and challenges. Entrepreneurship theory and practice, 29(5), 577-598.

Likert, R. (1967). The Method of Constructing and Attitude Scale”. In Reading in Fishbeic, M (Ed.), Attitude Theory and Measurement (p. 90-95). New York : Wiley & SonLin, H., & Son.

Machirori, T., & Fatoki, O. (2013). The Impact of Firm and Entrepreneur’s Characteristics on Networking by SMEs in South Africa. Journal of Economic, 4(2), 113-120.

Mahoney, T. J., & Pandian, R. J. (1992). The resource-based view within the conversation of Strategic management. Strategic Management Journal, 13(5), 363-380.

Martinez, M., & Aldrich, H. (2014). Sociological theories applied to family businesses. The SAGE Sage handbook of family Businesses, 83-99.

Mazloomi, H., Jolly, D., & Morel, L. (2017). The effect of learning approaches on the utilization of external knowledge in strategic alliances. Industrial Marketing Management, 63, 1-47.

Mescon, T., & Montanari, J. (1981). The personalities of independent and franchise entrepreneurs: An empirical analysis of concepts. Journal of Enterprise Management, 3(2), 149-159.

Moryade, J. (2015). The relationship between the organization culture and the enterprises resource planning (ERP) of Rajamangala University of Technology Phra Nakhon (RMUTP). RMUTP Research Journal, 9(2), 174-188. (In Thai)

Mu, J., Thomas, E. F., Peng, G., & Benedetto, A. D. (2017). Strategic orientation and new product development performance: The role of networking capability and networking ability. Industrial Marketing Management, 64, 187-201.

Office of the National Economic and Social Development Council. (2018). Summary of National Economic and Social Development Plan No.12 2017-2021. Retrieved December 20, 2018, from http://www.nesdb.go.th/ewt_news.php?nid=6420 (In Thai)

Penrose, E. T. (1959). The Theory of the Growth of the Firm. New York : John Wiley.

Petterse, I. B., Aarstad , J., Hoving, O. S., & Tobiassen, A. E. (2016). Business incubation and the network resources of start-ups. Journal of Innovation and Entrepreneurship, 5(7), 1-17.

Phungphol, W., & Jadesadalug, V. (2018). New Entrepreneurial Characteristics Affecting Business Performance Through the Competitive Advantage of the Start-up Business. Dusit Thani College Journal, 12(2), 303-318. (In Thai)

Phuvijat S., Yupart Y, & Kanaphom, S. (2016). The Effective Organizational Culture Model. Journal of Nakhonratchasima College, 9(1), 73-77. (In Thai)

Piriyakul, M. (2018). Sample size determination for Structural Equation Modeling (SEM). Retrieved December 4, 2016, from http://www.research.ru.ac.th/ArticleMr/indexView/54 (In Thai)

Roach, C. D., Ryman, A. J., & Makani, J. (2016). Effectuation, innovation and performance in SMEs: an empirical study. European Journal of Innovation Management, 19(2), 214-238.

Schein, E. H. (1992). Organizational culture and leadership (2nd ed). San Francisco : Jossey-Bass.

Schumpeter, J. A. (1934). The Theory of Economic Development. Cambridge : Harvard University Press.

Sirikase, B. (2017). A Study of Constructive Organizational Culture and Learning Organization in Mahamakut Buddhist University, Srilanchang Campus. Journal of the Association of Researchers, 22(2), 65-80. (In Thai)

Talebi, K., Rezazadeh, A., & Najmabadi, D. A. (2015). SME alliance performance: the impacts of alliance entrepreneurship, entrepreneurial orientation, and intellectual capital. International Journal of Entrepreneurship and Small Business, 24(2), 187-207.

Teece, D. J. (1992). Competition, co-operation, and innovation. Journal of Economic Behavior and Organisation, 18, 1-25.

Teece, J. D., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509-533.

Wongchaiya, S, & Pheunpha, P. (2018). The Influences of Business Strategies and Entrepreneur Characteristics on the Business Success of Small and Medium Entreprises. Journal of the Association of Researchers, 23(2), 139-152. (In Thai)

Research Articles