ROLE OF MUNICIPALITY TOWARDS TOURISM TASK: SONGKHLA AND PATTANI OLD TOWN TOURISM MANAGEMENT
DOI:
https://doi.org/10.14456/nrru-rdi.2021.26Keywords:
Local government, Songkhla old town, Pattani old townAbstract
This research aimed to study and compare the roles of municipalities in the management of Songkhla old town and Pattani old town under the tourism mission. The old town under the responsibility of Songkhla Municipality and Pattani Municipality were the boundaries of the study. The key participants were purposively chosen, containing the Mayor of Songkhla Municipality, the Mayor of Pattani Municipality, and 4 group stakeholders: the government sector, the tourism business sector, the civil society sector, and the educational institutions. The semi-structured interview was used as the research tool, selecting questions with an IOC greater than 0.50 for the interview and group discussion. The data on the roles, tourism management, strength, and weakness were checked by data triangulation. The content analysis by grouping was interpreted and presented through the descriptive results. The results revealed that the vision for the old town development of Songkhla Municipality was moving forwards to the world’s heritage city, emphasizing the restoration and organizing tourism activities. The strength was the legal measures to maintain the landscape and the cooperation from civil society. The weaknesses were the traffic congestion and insufficient parking. The vision for the old town development of Pattani Municipality was being a multicultural city. The strength was to use a variety of cultures, traditions, and religions to promote tourism activities. The weaknesses were a lack of the legal measures to preserve the landscape and a lack of the cooperation from the civil society
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