THE BIG FIELD FARMERS NETWORK MANAGEMENT MODEL TO SUSTAINABLE IN ADDING VALUE RICE
DOI:
https://doi.org/10.14456/nrru-rdi.2021.28Keywords:
Network management, Big Field, Adding value riceAbstract
This research is aimed to 1) study context, rice production process, and group management model, 2) study problems and obstacles in rice production, group management model, and 3) find suggestions of a farmer network management model to increase rice value sustainably. Using qualitative research methodology, 3 groups of key informants are purposive sampling, academics, government officials, representatives of the big field farmer group. By in-depth interviews, focus group discussion and non-participation observations with all groups total 42 people, using a structured Interview. With an IOC of 1.0, collected data, analyzed the contextual data of the content, and presented a description.
The results of the study showed that 1) In the area, rice production process can reduce the cost of parachute seeding. The number of seeds grown per plantation and the use of bio-fermented water instead of chemical fertilizers. 2) The problems and obstacles encountered are group management is the lack of continuity of government policies, and members are not aware of their interests in large groups. Members only for their own interests. 3) It is suggested to create a model as follows: (1) network structure came from the representatives of the four groups of agricultural extension officers and academics, (2) targeting rice seed production areas, (3) building knowledge for participation, (4) establishing the resources, (5) providing a fund for varieties of rice and (6) creating online sales marketing management.
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