DESIGN OF LOCAL MASCOT TO PRODUCT DEVELOPMENT BASED ON CREATIVE ECONOMY CONCEPT IN MEAUNWAI SUB-DISTRICT NAKORNRATCHASIMA PROVINCE

การออกแบบตัวการ์ตูนสัญลักษณ์ท้องถิ่น สู่การพัฒนาผลิตภัณฑ์ภายใต้แนวคิดเศรษฐกิจสร้างสรรค์ ในเขตพื้นที่ตำบลหมื่นไวย จังหวัดนครราชสีมา

Abstract

The purposes of this study were (1) to examine the mascot that was appropriate for the design of local mascot for the community products and (2) to develop the unique product model to promote tourism in the area of Meaunwai subdistrict, Nakhon Ratchasima province by using the participatory research and development process. Data was collected by using deep interview from randomization of samples from 9 villages. Data was analyzed to the design based on changing from the cultural capital context to creative economy concept and assessed the satisfaction of 50 customers. Results showed that the mascot that was appropriate and signified the outstanding and memorable local identity was Kanom Jeen Pradok at Moo 1 which was well known for a long time including rice vermicelli, chicken curry, spicy curry, fish and coconut milk curry, and sweet curry, and the 300-year Buddhist Sanctuary as the symbolic media to promote tourist places. To develop the product model by hiding positive attitudes to design the young comics and lovely, colorful, attractive, and friendly pets based on the concept of bringing the sign from arts, ways of life culture and environment that were related to the products, which were expanded to design five souvenirs such as five types of pillows, six types of spandex cloth bags and six types of handle bags, seven types of brooch, five types of flask, and nine types of Korat language.