A CASE STUDY OF COMMUNICATION SITUATION TO DEFINE THE ROAD MAP FOR RESTORATION, CONSERVATION, AND ENHANCING FOOD STABILITY AND SUSTAINABILITY IN BLUE SWIMMING CRAB SUSTAINABILITY PROJECT IN KUNG KRABAEN BAY ROYAL DEVELOPMENT STUDY CENTER

สภาพการณ์การสื่อสารเพื่อกำหนดแนวทางสู่การฟื้นฟู อนุรักษ์ เสริมสร้างความมั่นคง ด้านอาหารอย่างยั่งยืน กรณีศึกษาโครงการธนาคารปูม้า ศูนย์ศึกษาการพัฒนา อ่าวคุ้งกระเบนอันเนื่องมาจากพระราชดำริ

Abstract

The research aims to study communication, problems, obstacles, and needs in communication to define the road map for restoration, conservation, and enhancing food stability and sustainability in Blue Swimming Crab Sustainability Project in Kung Krabaen Bay Royal Development Study Center. The researcher collected data by analyzing documents, surveying at the sites, in-depth Interviewing, arranging group discussion, and brainstorming forum with key informants for instance the working group, fisher folk, and leader-members of Blue Swimming Crab Sustainability Project in Kung Krabaen Bay Royal Development Study Center. The research found that government who passed on the steps had conducted the communication on this sustainability project and implementation of conservation and restoration to enhance sustainable of food stability resulted from this community project was by network leaders, which returned success. The information had been conducted mainly by conversation to create mutual agreement between network members. There were 2 struggles of communication found; lacking of budget to support specific media making and lacking of legal measures. Communication situation is communications in 10 steps; aspect of development in accordance with communication process of fisheries management system in communication, the requirement on assurance of more clarity and mutual understanding in communication on legal measures was found. The result of communication of raising awareness and responsibility has effect on sustainability of food stability.