COMPONENTS OF SOCIAL MEDIA USE FOR BUSINESS: CONCEPT AND THEORY PERSPECTIVE
COMPONENTS OF SOCIAL MEDIA USE: CONCEPT AND THEORY PERSPECTIVE
DOI:
https://doi.org/10.14456/nrru-rdi.2021.22Keywords:
Social media, Network/Website, Business operationAbstract
Entering the 21st century, the era of social change, economy and technological advancement. Which inevitably affects lifestyle Making people more focused on technology as a major driving force in our journey into global society in the 21st century. The objective of this article were to study the components of social media usage of business. By synthesizing various academic works that scholars have presented and presented concept charts for studying elements of social media usage. Due to the rise of social media networking sites it has changed the way of communicating social media networking sites. As well as operating the business under the coronavirus (COVID-19) situation that occurs, which is a major obstacle for the business. This makes the entrepreneurs find a solution by expanding their customer base or changing their business model. With the addition of other online selling platforms such as LINE, Facebook, Website, and even Lazada, the online sales platform that many current customers reach. From the synthesis of various academic works that many scholars have presented theories, the authors have synthesized 9 elements that are the elements of the use of social media: 1) the process of social influence 2) acceptance of the rules 3) Identifying identity 4) Acquisition of explicit knowledge from various media into knowledge 5) use and satisfaction 6) credibility 7) widespread use 8) intention to use Sustainable and 9) attitude.
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