WICKERS PRODUCT DEVELOPMENT TO THE CREATIVE ECONOMY OF BAN PAKKLONGBANGKAPIENG, HUAPHAI SUB-DISTRICT, MUANG DISTRICT, SINGBURI PROVINCE
การพัฒนาผลิตภัณฑ์เครื่องจักสานบ้านปากคลองบางกระเพียง ตำบลหัวไผ่ อำเภอเมืองจังหวัดสิงห์บุรี สู่เศรษฐกิจสร้างสรรค์
DOI:
https://doi.org/10.14456/nrru-rdi.2020.24Keywords:
Wickers product, Wisdom, Creative economyAbstract
The purpose of this research was to develop wickers product to the creative economy of Ban Pakklongbangkapieng, Huaphai sub-district, Muang district, Singburi province. This research and development used the PDCA quality circuit of Deming, and applied participatory action research by synergizing three parties of 16 stakeholders: 1) the savants of the weaving and community leaders in Ban Pakklongbangkapieng, 2) community product design specialists, and 3) community product marketing experts. Data were collected using list forms based on key points and other issues related to research objectives. The main idea is to diversely product in forms, patterns and colors, different utilities, packaging development that can be unique and suitable for the product’s characteristics. Data checking through the triangulation, that was analyzed in terms of content analysis.
The main research results and accomplishments were 1) to develop wickers product to the creative economy, by extending the cultural capital of the central region into products with practical benefits which can be used, as an artwork that has been designed by applying more Thai Arts into the product’s characteristics, also specific forms, shapes, sizes, patterns, and colors can be clearly presented. Furthermore, a display artwork can be seen with the artistic taste of the possessor, that they can be called as a masterpiece which is the only outstanding craftwork in the world. They contained 2 sets with 17 pieces, and 1 package.
References
Buason, R. (2015). Quality Research in Education (5th ed.). Bangkok : Chulalongkorn University. (in Thai)
Chaipinchana, P. (2017). Competitive Advanceage Strategy Concerning to Creative Economy of Ceramic Group in Chieng Mai Province. Journal of Community Development and Life Quality, 5(3), 526-534. (in Thai)
Chanwanit, S. (2010). Quality Research (18th ed). Bangkok : Chulalongkorn University. (in Thai)
Howkins, J. (2002). The creative economy: How people make money from idea. Penguin : UK.
Jiankul, T. (2014). The Problems and the Adaptation of OTOP to AEC]. Executive Journal, 34(1), 177-191. (in Thai)
Klabthong, J. (2019, 21 July). Adviser of Wickerwork Group, Ban Pakklongbangkapieng. Interview. (in Thai)
Klabthong, S. (2018, 27 May). President of Wickerwork Group, Ban Pakklongbangkapieng. Interview. (in Thai)
Laisattruklai, A. (2006). Creative Economy Mapping., New economic system. Brand Age Essential, 3, 22-23. (in Thai)
Patimaporntep, K., (2005). Research and development for solving local problem using local wisdom: a case study of Mai Riang Community, Chawang District, Nakhon Si Thammarat Province. In wisdom and community empowerment. Bangkok : Sirindhorn Anthropology Center (Public organization). (in Thai)
Pornpipat, P. (2006). Creative economy : New driving force of Thai economy. Journal of Economy and Society, 47(4), 6-12. (in Thai)
Sasong, C., & Wingwon, B. (2014). Creating Value-add Product and Service Toward Success of Ethnic Group Entrepreneurs in Maehongson Province, Thailand. International Journal of Business and Management Studies, 3(2), 347-353.
Srisuk, K. (2013). Research Methodology (3rd ed.). Chiang Mai : Chiang Mai University. (in Thai)
Tsutsui, W. M. (1996). Edwards Deming and the Origins of Quality Control in Japan. The Journal of Japanese Studies, 22(2), 295-325.
