The Development of a Grassroots Economy Based on Cultural Capital through BCG (Bio-Circular-Green Economy) Strategy of the Karen Ethnic Group in Ban Nong Bang, Lin Thin Subdistrict, Thong Pha Phum District, Kanchanaburi Province
DOI:
https://doi.org/10.14456/nrru-rdi.2024.38Keywords:
Grassroots Economy, Cultural Capital, Karen Ethnic Group, BCG Strategy ModelAbstract
Background and Objective: The development of a participatory mechanism creates the potential for growth and a good quality of life for the Karen ethnic group in Ban Nong Bang, Linthin Subdistrict, Thong Pha Phum District, Kanchanaburi Province. This research aims to synthesize cultural capital, upgrade community products, and find ways to upgrade community products according to the BCG strategy (Bio-Economy, Circular Economy, and Green Economy).
Methodology: Mixed research methodology using purposive sampling to identify 53 informants and voluntarily randomly selected. The research instruments were 1) semi-structured interviews, 2) group discussion notes, 3) observation notes, and 4) field notebooks with content validity between 0.80-0.92 for the field data collection using in-depth interviews, group discussions, and community activities combined with participatory and non-participatory observations. The data were systematically analyzed for content by checking for accuracy, categorizing data, and interpreting them.
Results: 1) Three types of cultural capital: (1) Five dimensions of latent personal capital (traditional agricultural knowledge, beliefs and rituals, handicraft skills, local cooking skills, and knowledge of traditional medicinal herbs); (2) Two-dimensional capital (temples and sanctuaries, community development organizations and government projects); and (3) One-dimensional capital (Karen woven fabric and wickerwork). 2) Community product upgrading, consisting of (1) preserving local wisdom and traditional weaving; (2) changing from using chemical dyes to natural dyes; (3) integrating cultural capital with product development; (4) creating pride and sustainability in the community; for 3) Guidelines for upgrading community products according to the strategies of bioeconomy, circular economy and green economy by using methods of value-adding, maximum utilization and impact reduction.
Discussion: Integrating community cultural capital with bioeconomy, circular economy and green economy strategies can enhance products that enhance well-being, resilience and environmental safety, as well as increase market expansion opportunities for communities products.
Suggestion: The continuity of community product development should be created by using local resources and increasing digital channel innovation to sell and communicate meaning and identity to the public in truly.
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