The Customers Behavior and Service Quality Satisfaction of The Siam Commercial Bank and The Kasikorn Bank in Amphoe Muang, Nakhon Ratchasima

Abstract

           This research intends (1) to study Customers Behavior. The Siam Commercial Bank and Kasikorn Bank in Amphoe Muang, Nakhon Ratchasima. (2) the satisfaction with the service quality of The Siam Commercial Bank and Kasikorn Bank in Amphoe Muang, Nakhon Ratchasima. Data were collected by questionnaires from customers who use the service The Siam Commercial Bank and Kasikorn Bank in Amphoe Muang, Nakhon Ratchasima. Questionnaires 400. Using random sampling. The statistics used for data analysis. Frequency, Percentage, Mean, Standard Deviation, Chi-square, t-Test, F -Test, One-way ANOVA and Scheffe's method Multiple Comparison. The results showed that customer behavior of The Siam Commercial Bank and Kasikorn Banks. The most important reason, Frequency of service per month, In a majority decision is different significant at the 0.05 level. The satisfaction with the quality of service of The Siam Commercial Bank and Kasikorn Banks. Different by type of population significant at the 0.05 level.