A Study of Important factors for Service Selection in the Spa Business

Abstract

          The service industry is presently becoming more competitive.  The appropriate business management including decision making  in part of  the services provided will help to provide more success in the business operation. It is, therefore, necessary to study  the   important factors for service selection in the Spa Business  by considering the SPA business criteria in Nonthaburi Muang District as a case study.  The SPA business operatio-nal conditions will need the indept and comprehenvie information for decision making by surveying the problems and difficulties in running SPA business in Nonthaburi Muang District to earn the data to determine the factors for efficient business operations and  success by asking data and opinions from related customers.  From the study, the SPA Business management problems, the customer behaviors, the important factors for selecting the services and the comparative importance factors are revealed.