Knowledge, Perception of Benefit and Change Management of Digital Distribution for Efficient Business

Abstract

This study aims to study 1) level of knowledge, perception of benefit and change management of digital distribution for efficient business and 2) relationship, knowledge, perception of benefit and change management of digital distribution for efficient business. This is a quantitative research. The sample consisted of 312 people living in Bangkok, aged between 18-65 years and being able to communicate. Determined and randomized with Krejci & Morgan table. The tool used to collect data was a 5-level rating scale questionnaire and checklist. Analyzed the data with descriptive statistics on personal data were mean, standard deviation and inferential statistics to find the correlation of the data. Pearson's correlation coefficient. The results showed that 1) level of knowledge, perception of benefit and management of digital distribution for efficient business as a whole was at high level 2) relationship between knowledge, perception of benefit and management of digital distribution for efficient business. It was found that there was a statistically significant correlation at the .05 level.