Phon Ngam Glutinous Rice Packaging Development, Phon Ngam Subdistrict, Nong Han District, Udon Thani Province

Abstract

The objectives of this research were (1) to develop Phon Ngam glutinous rice packaging, (2) to evaluate opinions on the new packaging design of Phon Ngam glutinous rice of the community enterprise group promoting the Phon Ngam glutinous rice queen plot in Phon Ngam sub-district, Nong Han district. Udon Thani Province.It is mixed research between qualitative and quantitative research (Mixed Methods) with research tools such as questionnaires, interview forms, evaluation forms. The samples used in this research were (1) 10 stakeholders, collecting data by focus group discussion (2) 10 experts and representatives of the community enterprise group, the Phon Ngam Glutinous Rice Queen Field Promotion Group. people by using the assessment form to collect data. (3) A group of 100 consumers was randomly obtained from consumers who bought the product by using a questionnaire to collect data using mean (mean) and standard deviation (S.D.) statistics.

The results showed that (1) The needs of the community enterprise group, the large plot promotion group, Phon Ngam Subdistrict Glutinous Rice Queen concerning rice packaging, is that product information must be complete. It is clear that represents the identity of the group (logo) with the contact information of the manufacturer. There are distribution channels. Attractive beautiful packaging Has a compact size that can be carried around. (2) Glutinous rice packaging of the community enterprise, the Queen Glutinous Rice Promotion Group, Phon Ngam Sub-district, Nong Han District, Udon Thani Province in Type 3, evaluated by experts and group representatives, received the highest evaluation in good quality. The mean was 4.48 and the standard deviation was 0.51 therefore selected to use with the product. (3) Consumer market test on opinions on rice packaging of community enterprise group, large plot promotion group, Phon Ngam Subdistrict, Nong Han District, Udon Thani Province, the consumer's opinions are at a high level of appropriateness. The mean was 4.50 and the standard deviation was 0.48.