Customer satisfaction of the housing project of Supalai Public Company Limited in Surat Thani Province

Abstract

The purpose of this study was to study 1) the level of customer satisfaction of the housing project of Supalai Public Company Limited in Surat Thani Province and 2) the factors related to the level of customer satisfaction of the housing project of Supalai Public Company Limited in Surat Thani Province. By collecting samples of 200 people from a total population of 428 households. Data were analyzed using statistics, frequency, percentage, mean, and standard deviation. In addition, the hypothesis examines with inferential statistics, including t-test and
F-test statistics.

The results showed that 1) The respondents were highly satisfied with the Supalai Public Company Limited housing project in ​​Surat Thani Province. When considering each aspect, we found that the element with the highest average was utility services. Their satisfaction was at the highest level, followed by place product promotion and price, respectively, and 2) factors related to the customer satisfaction of Supalai Public Company Limited housing project in ​​Surat Thani province. And the average monthly income is different. Satisfied with the housing project of Supalai Public Company Limited in the area of ​​Surat Thani Province differed statistically at a level of 0. 05 and customers who have reasons to choose a housing project Location and nature of the project considering the purchase The house and the construction that takes into account the purchase Facilities within the project considering the purchase Promotion that takes into account purchases and advertising media of housing projects that make different purchasing decisions Their satisfaction with the housing project of Supalai Public Company Limited was significantly other at the 0.05 level.