Using Charitable Organizations to Build Popularity

Abstract

This research article aims to 1) study the role of politicians in using charitable organizations to create goodwill, 2)study  activities that politicians use to create goodwill from charitable organizations, and 3) suggest ways to regulate political activities in the right direction. Qualitative research uses document research methods and in-depth interviews with member politicians, senior management, and charitable organizations officials. It analyzes the content and interprets the meaning to summarize the results according to the research objectives.

The research results were as follows: 1) a study of activities used by politicians to build popularity in charitable organizations; Politicians with Lions clubs abroad and in Thailand are not different in terms of policies. However, there are no clear guidelines for preventing members from using the club as a place to create popularity in politics. 2) Activities used by politicians to create popularity are an area visit activity and representing the club by using a strategy to build a reputation to be known and public relations strategies. 3) Guidelines for controlling political activities in an appropriate direction. It was found that there were three approaches: (1) Establishing regulations for field visits and (2) Establishing a clear law for politicians working within charities. (3) Cultivate against the use of clubs as a tool for building popularity.