Corporate Image, Quality of Services and Modern Technology of AIA Co., Ltd. In Bangkok

Abstract

The purpose of this research was to study the level of corporate image. service quality And modern technology of AIA Co., Ltd. in Bangkok This research used a quantitative research methodology. The population used in this research is citizens residing in Bangkok According to the house registration year 2021, all 50 districts, a total of 5,527,994 people, a sample of 400 people by the purposive selection method. There were 8 people in each district who were interested in buying life insurance from AIA Company Limited. The research tool was a questionnaire with a 5-level estimation scale, analyzed by descriptive statistics, including percentage, mean, and standard deviation.

The research results found that the sample group Most of them was female, 65.50 percent, mostly aged 65 - 70 years old, 66.00 percent, most of them had a family business career, 52.75 percent, most had an average monthly income (baht) less than 10,000 37.00 percent. To the image of the organization’s service quality and modern technology of AIA Co., Ltd. overall is at the highest level. Therefore, AIA should maintain. And develop the image of the organization’s service quality and modern technology for consumers to receive more value in the service of the company.