Communication process to promote lifelong learning of Burapha University Chonburi Province

Abstract

The purpose of this research was to study the communication process to promote lifelong learning. of Burapha University Chonburi Province. It is qualitative research. Data were collected by in-depth interviews with 16 key informants and analyzed using content analysis. The result as followed: 1) The sender must be a person who has knowledge in the subject being disseminated especially personal media that is very important for presenting content that the audience can use what is conveyed and 2) Message content It should be about the essential skills required. 3) The channels of substances It should be presented with videos presented through various social media channels that are most reached by the audience. 4) Receiver should be skilled in communicating with uneven tone. Must be interesting since opening the content issue because most of the recipients are in teenagers and have different interests should conduct a survey first to see what content issues the audience is interested in. The results of this research are beneficial to the university in applying the results of the study. used in the development of communication processes to promote lifelong learning of students and be a part in helping to drive society towards efficient and sustainable development.