The Antecedent Influencing Mass Communication Management to creation a peaceful society

Abstract

This research aims to 1) to study the importance of mass media management in creating a peaceful society, political system, and regulatory system. media business system and media ethics system. 2)to study the causal influence of the political system, regulatory system, media business system, and media ethics system on mass communication management in order to create a peaceful society; and 3)To present a guideline for mass communication management to create a peaceful society, this research is a combination of quantitative and qualitative research. The quantitative research has a sample group of 400 examples of mass communication in political media, criminal media, and entertainment media in Bangkok. The size of the sample was determined using the 20 times rule of the observation variable. A stratified random sample was used to collect data using a questionnaire. Data were analyzed by structural equation modeling. For qualitative research, data were collected through in-depth interviews. It consisted of a group of mass communication executives, mass communication educators, independent academics in mass communication, politicians, and lawyers, totaling 17 people, who analyzed the data with content analysis.

The results showed that 1) Mass media management to create a peaceful society, political system, regulatory system media business system, and media ethics system were all at a high level. 2) regulatory system, the overall causal influence on the management of mass media to create the most peaceful society is followed by the political system, media business system, and ethical system, respectively; and 3) get a guideline for mass communication management to create a peaceful society. It is graphical, with the most influential regulatory system at the bottom, the political and business systems of the media in the middle, and the ethical systems of the media supporting it at the top. In addition, the management of mass media to create a peaceful society must include justice, reconciliation, internal peace, and freedom. The research results are useful to various agencies, such as the Political Development Council Establishment Committee and the Office of the Prime Minister's Master Plan Drafting, and the Reconciliation Committee has used the research results to formulate strategies for development and management to create a peaceful society in the future and become more efficient and effective.