Competitive Advantage Entrepreneurs Potential Innovative Management and Resilience influencing Successful Sportswear and Accessory Business in Thailand

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Published: Dec 31, 2024
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Competitive Advantage Entrepreneurs Potential Innovative Management Resilience Sportswear and Accessory Business

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Supakorn Tunvaravuttichai
Suan Sunandha Rajabhat University
Chaithanaskorn Phawitpiriyakliti
Suan Sunandha Rajabhat University
Sid Terason3
Suan Sunandha Rajabhat University
Piyapan Chaba
Suan Sunandha Rajabhat University

Abstract

      The purpose of the research is to study the competitive potential, entrepreneurship, management innovation, and recovery factors that influence the success of the sports equipment business in Thailand. This quantitative research used multiple regression analysis with a sample of 300 entrepreneurs in the retail sports equipment business in specialized stores in Thailand. The sample was collected through a multi-stage process using an online survey.


         The research findings revealed that the factors influencing the success of the sports equipment business in Thailand include competitive potential, entrepreneurship, and recovery. These factors can explain 78.7% of the success of the sports equipment business in Thailand. When synthesizing all the elements, the research results lead to a development framework for the success factors of the sports equipment business in Thailand. This framework emphasizes the importance of competitive potential, which includes product quality, good customer image, and market power. It also links the relationships between recovery, entrepreneurship, and management innovation to effectively promote the success of the sports equipment business in Thailand.

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How to Cite
Tunvaravuttichai, S., Phawitpiriyakliti, C. ., Terason3, S. ., & Chaba , P. (2024). Competitive Advantage Entrepreneurs Potential Innovative Management and Resilience influencing Successful Sportswear and Accessory Business in Thailand. SSRU Journal of Public Administration, 7(3), 873–884. retrieved from https://so04.tci-thaijo.org/index.php/SSRUJPD/article/view/272971
Issue
Vol. 7 No. 3 (2024): September - December 2024
Section
Research Article
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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