Desirable Leadership Traits, Organizational Culture, Knowledge Management in Product Costing, and Dynamic Capabilities Affecting the Success of Air Conditioner Businesses in Bangkok and Metropolitan Areas.
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Abstract
This research aimed to: 1) examine the levels of desirable leadership traits, organizational culture, product cost knowledge management, dynamic capabilities, and business success among air conditioner companies in Bangkok and its metropolitan areas; 2) investigate the influence of these factors on the success of air conditioner businesses; and 3) develop a success model for such organizations. A mixed-methods approach was employed, combining both quantitative and qualitative research. The quantitative phase involved a sample of 400 supervisors in production and service sectors within the air conditioner industry, selected using a multi-stage sampling method. The sample size was determined using a ratio of 20 times the number of observed variables. Data were collected via questionnaires and analyzed using structural equation modeling (SEM). The qualitative phase consisted of in-depth interviews with 18 entrepreneurs in the air conditioner business sector.
The findings revealed that: 1) the levels of desirable leadership traits, organizational culture, product cost knowledge management, and dynamic capabilities were high; 2) these variables significantly influenced the success of air conditioner businesses in Bangkok and its vicinity at the 0.05 statistical significance level; and 3) a new success model named the DO-PDS Model was developed (D = Desirable Leadership Characteristic, O = Organizational Culture, P = Product Cost Knowledge Management, D = Dynamic Capabilities, S = Success of Business Organization). Additionally, qualitative results highlighted the importance of developing innovative technologies, online service systems, integrated marketing communication, and enhancing human resource potential to improve service efficiency.
The structural equation model demonstrated a good fit with the empirical data
(χ² = 142.656, df = 70, p-value = 0.000, χ²/df = 2.038, GFI = 0.955, AGFI = 0.922, NFI = 0.960,
IFI = 0.979, CFI = 0.979, RMR = 0.056, SRMR = 0.0404, RMSEA = 0.051, PCLOSE = 0.428, CN = 254). Hypothesis testing confirmed that desirable leadership traits, organizational culture, product cost knowledge management, and dynamic capabilities had a statistically significant impact on business success at the 0.05, 0.01, and 0.001 levels, and jointly explained 44% of the variance in business success.
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