Factors Influencing the Acceptance of English Language Learning Websites

Abstract

This research study investigates the factors influencing the acceptance of English language learning websites. The objectives of this quantitative study are 1) to examine demographic factors affecting the acceptance of English language learning websites, and 2) to explore how technology acceptance and website quality factors influence the use of these websites. The sample consists of 400 residents in Bangkok. The analysis methods include frequency distribution, percentages, mean, one-way ANOVA, and multiple regression analysis. The research findings are as follows:
1) The majority of the sample were male (202 individuals), aged between 21 and 30, with most holding a bachelor’s degree. The predominant occupation was homemaker, with an average monthly income exceeding 25,001 baht. 2) The technology acceptance factor was rated overall as high, with the perceived benefits highlighting the convenience of learning from any location, ease of use increasing the desire to learn, positive attitudes towards usage due to its effectiveness as a learning tool, and practical use being emphasized for its convenience. 3) The website quality factor was also rated overall as high, with the content being valued for providing beneficial knowledge to learners, the service aspect being appreciated for offering learning experiences tailored to learners' needs, and the system's flexibility being recognized. 4) The acceptance of English language learning websites was rated overall as high, with the primary focus on meeting users' needs and providing convenience. 5) Demographic factors such as gender, age, education level, and average monthly income significantly influenced the acceptance of English language learning websites at the 0.05 significance level, while occupation did not. 6) Technology acceptance and website quality factors together accounted for 39.0% of the variance in website acceptance, with a standard error of ± .598.