Transformational Leadership Organizational Learning Knowledge Management and Organizational Innovation that Affects the Success of Business in the Advertising Media in Bangkok

Abstract

          This research has the following research objectives: 1) To study the level of transformational leadership variables, organizational learning, knowledge management, organizational innovation and the success of advertising media business operators in Bangkok 2) to study the influence of transformational leadership variables organizational learning knowledge management organizational innovation that affect the success of advertising media business operators in Bangkok and 3) to create a model for the success of advertising media business operators in Bangkok The sample consisted of 380 business organization entrepreneurs in Bangkok. Data were collected using a questionnaire. Data were analyzed using structural equations. The qualitative research used in-depth interviews with 20 advertising media business operators in Bangkok by selecting a specific group of informants (Purposive Sampling) and analyzing the data using content analysis.

          The research results found that: all causal variables in the model can jointly explain the organizational learning variable (ORLE), knowledge management variable (KNMA), organizational innovation variable (ORIN), and the variable success of advertising media business operators in Thailand (SUEN). Obtained 79.3, 65.8, 88.7 and 76.0 percent respectively. The researcher created the T O K O S Model that can be used to create the success of advertising media business operators in Thailand. Towards a high-performance organization through operational excellence by taking into account the factors transformational leadership organizational learning knowledge management organizational innovation Conceptual model and methods for promoting the core competencies of the advertising media business in Thailand for the sustainability of advertising media business organizations in Thailand.