Guidelines for the Development of Anti-Aging Business According to International Standards of Entrepreneurs in Bangkok and Metropolitan Area

Abstract

     The objectives of this research are to study 1) the level of anti-aging business development according to international standards among entrepreneurs in Bangkok and metropolitan area. Employee qualifications, qualifications of entrepreneurs, technology, and service quality, 2) the causal factors of employee qualifications. Qualifications of entrepreneurs, technology, and service quality that influence the development of anti-aging businesses according to international standards, and 3) guidelines for developing anti-aging businesses according to international standards of entrepreneurs. This research is a mixed method. Quantitative research has a sample group: Business operations: anti-aging health clinic In Bangkok and surrounding areas that received a license, totaling 400 samples. Stratified random sampling. Use questionnaires to collect data. Data were analyzed using structural equation modeling. For qualitative research. Data were collected through in-depth interviews, consisting of a group of including officials from the Ministry of Public Health. Operator of an anti-aging health clinic in Bangkok. Operators of anti-aging health clinics in the surrounding area and users of anti-aging health clinics, a total of 17 people, and data analyzed using content analysis.

     The results of the research found that 1) service quality. Employee qualifications. Business development to delay the aging of entrepreneurs are important at the highest level, while the qualities of entrepreneurs and technology are important at a high level. 2) The qualities of entrepreneurs have the greatest overall causal influence on the development of the entrepreneurs' anti-aging business. Followed by: qualifications of employees, technology and service quality, respectively, and 3) guidelines for developing anti-aging businesses according to international standards of entrepreneurs. Must consist of repeated use of service by word of mouth. Receiving international standards, financial management and increasing economic value. The results of the research are useful to relevant government agencies, such as the Ministry of Public Health, using it as a guideline to formulate policies for regulating anti-aging clinic businesses in line with international standards for operators.