Satisfaction of the People in Watching Programs on the Police TV, the Royal Thai Police

Abstract

      The research objectives are 1) to study the satisfaction of the people in watching programs on the police TV, the Royal Thai Police. And 2) to suggest guidelines for improving the production process of the police TV, the Royal Thai Police. This research used a mixed method, quantitative research. The sample consisted of 400 people in Bangkok and the upper central provinces. Proportion sampling was used. The data collection tool was a questionnaire. Data analysis included frequency, percentage, mean, and standard deviation. Qualitative research, key informants include executives and personnel from government organizations involved at the policy and implementation levels, experts from private organizations and educational institutions, and representatives of viewers of police TV, the Royal Thai Police, totalling 5 people. Used a purposive sampling method and used content analysis.

      The research results found that: 1) the overall satisfaction in watching programs on the police TV was at a high level, with satisfaction in the news programs of the TV station and general programs of the TV station, respectively.  And 2) there are 2 guidelines: (1) guideliness to increase satisfaction in viewing programs, including time period, type and format of news programs, and technology, and (2) guidelines to increase efficiency in managing television programs the police TV, the Royal Thai Police.