A Problems and Obstacles of Crop Farmers Vegetables, fruits, traditional products of farmers of local wisdom foundation in Chaiyaphum province

Abstract

This research was part of the research project entitled Development of Healthy Beta-Carotene Agricultural Processed Products Based on Local Wisdom in Chaiyaphum Province. The objectives were to 1) study the problems and obstacles of farmers growing crops, vegetables, and fruits based on local wisdom in Chaiyaphum Province, and 2) enhance farmers’ potential in processing products from Man Chao Phrao (Dioscorea alata L.) containing beta-carotene. The research employed a mixed-methods approach and was divided into three phases: a qualitative study involving farmers, processors, stakeholders, and consumers using in-depth interviews and semi-structured interviews; product development and consumer acceptance testing; and knowledge transfer to farmers and community enterprise members. The research instruments consisted of interview forms, sensory quality evaluation forms, a 9-point hedonic scale, and a satisfaction questionnaire. Qualitative data were analyzed using content analysis and the SOAR framework, while quantitative data were analyzed using frequency, percentage, mean, and standard deviation. The results revealed that 1) farmers faced low and fluctuating agricultural product prices, dependence on middlemen, a lack of bargaining power, and insufficient knowledge of processing, product development, branding, and marketing; and 2) the capacity-building process resulted in the development of Man Chao Phrao flour and prototype products, including beta-carotene-enriched Man Chao Phrao crackers and breadsticks. Ninety percent of consumers expressed a level of preference ranging from “like slightly” or higher, and all participants accepted the products. In addition, three model farmers and entrepreneurs were developed who were able to apply local wisdom together with processing knowledge to add value to agricultural products.