A Horror Story-telling on “The house” Facebook Page: A Discourse Analysis and Pragmatic Study

Abstract

This research aims to examine discourses in horror story-telling discourses on “The house” Facebook page by way of discourse analysis and pragmatic study; the study considers the structure of presentation and linguistic strategies in horror story-telling discourses on “The house” Facebook page. Data on the story-telling discourses was collected from “The house” facebook page which was published online from January 1, 2021 to December 31, 2021, a total of 12 months of data collection, including 312 discourses. The findings are that the content of this discourse consists of 3 aspects; 1) the aspect about a mysterious person 2) the aspect about a mysterious object, and 3) the aspect about a mysterious situation. The finding that concerns the structure of presentation in this discourse consists of 3 parts; 1) The part prior to the story-telling discourse 2) The part of the story-telling discourse itself, and 3) The part of the after story-telling discourse. These linguistic strategies are categorized into 8 strategies, and the linguistic strategies appeared in 5 categories in accordance with the purpose of communication: 1) Illustration 2) Drawing attention 3) Convincing and persuasion 4) Emotional expression, and 5) Sociability creation. Moreover, the result also presents 2 distinctive features; 1) the structure in discourse, and 2) linguistic strategies in discourses