The Control Measures for Trademark Licensing Agreements Concerning Goods Quality Control

Abstract

        This article aims to present an analysis of the control measures for trademark licensing agreements concerning product quality control, comparing trademark law in Thailand with trademark law in the United States. The findings from the study indicate that both countries initially faced similar issues regarding whether the use of trademarks could be permitted. Once this issue was resolved through legal amendments that clearly established guidelines for trademark licensing, including the requirement for licensors to control the quality of the licensee's goods, there were no specific regulations for such control. This lack of clear guidelines has led to two levels of interpretation regarding quality control: strict control and appropriate control. The application of the two control methods has caused the application of the law to become unpredictable.