Enhancing the Value of Cultural and Historical Tourism Experiences through Augmented Reality (AR) Technology การเพิ่มมูลค่าประสบการณ์การท่องเที่ยวทางประวัติศาสตร์และวัฒนธรรม ด้วยเทคโนโลยี AR
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Abstract
Cultural and historical tourism plays a vital role in driving the economy and preserving the nation's cultural heritage. However, the presentation of information related to these tourist attractions still faces limitations in terms of accessibility, engagement, and visitor participation. Augmented Reality (AR) technology is an innovation that can enhance interactive experiences, making cultural and historical content easier to understand and more accessible. This study aims to explore approaches to applying AR technology to enhance the cultural and historical value, to design a prototype AR system that enriches tourist experiences, and to analyze the impact of AR technology on information accessibility and learning. The research methodology includes the study of theories and practices concerning the implementation of AR in cultural tourism, the design and development of an AR prototype that supports interactive content presentation, and the evaluation of its impact through quantitative data analysis. The results indicate that the proposed design and development approach of AR technology can enhance cultural value by allowing users to explore attractions through animations and 3D models, reducing physical limitations, and stimulating interactive learning. The impact analysis conducted with 60 tourists in Phitsanuloke province reveals a positive tendency towards using AR to support the creative economy through the development of guided applications and related services. These findings suggest that AR is a potential technology capable of transforming the way cultural and historical information is presented interactively. However, it remains necessary to improve system stability and to respond to the needs of diverse user groups. The results of this research can be applied to improve information presentation in museums, historical sites, and cultural attractions, thereby adding value and enriching the tourist experience in the future.
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