The Study of Rural Tourism Model of Umphang District, Tak Province การศึกษารูปแบบการท่องเที่ยววิถีถิ่น อำเภออุ้มผาง จังหวัดตาก

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Published: Dec 15, 2025
DOI: https://doi.org/10.71185/mscsj.2025.279780
Keywords:
rural tourism tourism resource tourism model community participation tourism current situation

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Rungtiwa Thanam
Graduate School, Kasem Bundit University, Thailand
Athip Jansuri
King Mongkut's Institute of Technology Ladkrabang Prince of Chumphon Campus, Thailand

Abstract

This research aims to 1) study the tourism resources, tourism activities, community involvement in the tourism management, and tourism current situation; 2) propose a model of rural tourism in Umphang District, Tak Province. It is a qualitative study using semi-structured interviews and in-depth interviews with key stakeholders involved in local tourism. The study involves five groups: the public sector, private sector, community, academic sector, and tourists, with a total of 20 participants. A content analysis was used to analyze the data. The findings reveal the following: 1) The tourism resources of Umphang District, which possess distinctive identity, include the preservation of traditional lifestyles, clothing, language, food, beliefs, and customs of the Karen, Pgaz K’Nyau, Hmong ethnic groups, and indigenous peoples. Rural tourism activities are cultural learning experiences where tourists can engage directly, gaining new experiences through various activities. Community involvement in the management of rural tourism emphasizes participatory decision-making, operations, evaluations, and benefits sharing, with the goal of fostering community awareness and involvement in rural tourism management. The situation of rural tourism indicates that tourists, especially middle-aged and elderly travelers, seek to learn about the lifestyles of local people. The government has continuously promoted tourism in Umphang District by supporting activities and developing natural and cultural tourist attractions. Based on the study of these four aspects, a model for rural tourism of Umphang District, Tak Province, has been proposed; 2 The proposed model of rural tourism in Umphang District, Tak Province, comprises the integration of natural and cultural resources, participatory community-centered tourist activities, and tourism current situations.

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How to Cite
Thanam, R. ., & Jansuri, A. (2025). The Study of Rural Tourism Model of Umphang District, Tak Province: การศึกษารูปแบบการท่องเที่ยววิถีถิ่น อำเภออุ้มผาง จังหวัดตาก. Mekong-Salween Civilization Studies Journal, 16(2), 1–30. https://doi.org/10.71185/mscsj.2025.279780
Issue
Vol. 16 No. 2 (2025): July-December
Section
บทความวิจัย (Research Article)
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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