ความชอบธรรมและกลยุทธ์สร้างความชอบธรรมขององค์การ
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บทคัดย่อ
คือความชอบธรรม องค์การใดที่ประสบวิกฤตความชอบธรรมย่อมมีแนวโน้มล่มสลายได้ การศึกษา
ความชอบธรรมขององค์การได้รับความสนใจจากนักทฤษฎีองค์การจำนวนมากโดยเฉพาะแนวศึกษาสำนัก
สถาบันนิยมใหม่ บทความนี้นำเสนอแนวคิดและข้อถกเถียงเกี่ยวกับแนวคิดความชอบธรรมของนักสถาบัน
นิยมใหม่ทั้งในแง่ของการนิยาม ประเภทของความชอบธรรม และกลยุทธ์การสร้างความชอบธรรมของ
องค์การซึ่งมีสองกลยุทธ์หลักคือกลยุทธ์การแยกส่วนและกลยุทธ์การสร้างสมฐานนิยม
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