Cultural Policy and the Soft Power of Japan and South Korea

Abstract

This study examines the cultural policies of East Asia, with a focus on Japan and South Korea, to explore how national branding strategies have contributed to the development of cultural soft power. Employing literature review and case analysis, the research investigates systematic approaches such as the global dissemination of cultural products and the establishment of cultural exchange mechanisms.

 The findings reveal that both countries have successfully expanded their international influence by integrating resources, mobilizing state support, and engaging private sector participation in fields such as animation, film, and music. Their policies, which combine economic objectives with public diplomacy, demonstrate how cultural industries can serve as both instruments of national image-building and drivers of economic growth. The study concludes that Japan and South Korea’s experiences provide valuable lessons for enhancing international cooperation, safeguarding traditional culture, and strengthening competitiveness in the global cultural economy of the twenty-first century.