Published: 2021-04-30

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Research Articles

Content Analysis for Promoting Accommodation Services Business

Noppamash Suvachart

1-20

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Factors Affecting Consumer’s Responses on YouTube VDO In- Stream Advertisement Among Undergraduate Students in Thailand Universities

Panee Wichai, Kampanar Siriyota

21-46

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Waste Reduction in Inventory Storage Process: A Case Study of Manufacturer and Distributor of Wooden Doors in Roi-Et Province

Phanhatai Maha, Panutporn Ruangchoengchum

47-70

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The Study of the Image of Tourism Influencing Loyalty of Tourists at Bali Hai Pier, Pattaya Chonburi Province for becoming the Eastern Economic Corridor

Pakorn Thakerngkiat

71-88

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Service Quality Improvement of Shuttle Bus: Case Study Sapboon Transport and Service Company Limited

Jutatip Yatjaroen, Sarunya Lertputtarak, Denis Samokin

89-112

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Factors Influencing Tourists’ Local Food Consumption in Phuket

Chidchanok Anantamongkolkul, Nitipong Thonnam

113-134

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A Causal Relationship of Job Burnout Syndrome and Internal Factors to Personnel Performance in Burapha University

Tiwawan Srisawat, Parinya Ruengtip

151-166

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Academic Articles

Real Earnings Management: The New Strategy for Earnings Manipulation

Rotcharin Kunsrison

135-150

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Book Review

Creating New Strategic Plan and Business Plans

Sarun Armatyakul, Kawpong Polyorat

167-170

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