The Relationship between Technology Acceptance and Decision-Making Expectations in the Application Selection and Airbnb Website of Millennium Thai Tourists
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Abstract
The objective of this research was to study the canonical correlation of technology acceptance and expectations in decision-making to choose Airbnb through the application and website of Thai millennial travelers. The population sample used in the study was 400 Thai Millennials tourists with Internet access. The questionnaire tool collected information.
The results showed that the majority of the sample groups were male, aged 20-24 years old, single, with a bachelor's degree, working as a private firm employee with a salary level of 15,001- 25,000 baht, living in their own residences and consisting of 3- 4 family members. Opinions about technology adoption across all issues were at the higher level. AirBnB's decision-making expectations were found among the samples' opinions about safety expectations were at the highest level, and opinions about popularity expectations were at the highest level. According to the hypothesis test results, Thai Millennials' technology acceptance and their expectations of decision-making on the Airbnb application and website were highly associated. Suggestions for those who are interested in the accommodation business to implement the study results found the AirBNB application and website. Entrepreneurs should build credibility in terms of user popularity and security in their applications because it is what customers consider from such applications.
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References
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