Service Innovation that Affects the Acceptance of Car Parking Application of the Service Users in Bangkok
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Abstract
The objectives of this study are: 1) to study the personal factors affecting the behavior of using the car parking application of service users in Bangkok. 2) to study service innovations affecting the acceptance of the car parking application among users in Bangkok. The study sample consisted of 500 people with experience using the car parking application living in Bangkok. The car parking applications consists of park2go application, Blue Parking application, and ที่จอดรถ.com. The data were collected using the questionnaire tool by analyzing the results through the frequency, mean, and standard deviation values. and correlation test through multiple regression.
The results showed that the majority of the samples were female, aged 21-30 years old, with bachelor's degree, working as private company employees, living in the inner Bangkok area. Opinions about the innovation of car parking application service were at the highest level, opinions on the acceptance of innovation in the decision to use the car parking application found that the aspect with the highest average was technology acceptance and the decision-making to use the car parking application were at the highest level. Factors affecting acceptance of car parking applications include attitudes towards IT usage, observability, compatibility, social networks, residential area, educational level, and the complexity, affecting the acceptance of the car parking application among users in Bangkok and the satisfaction of using the car parking application affected the decision to use the car parking application of the service users in Bangkok the most.
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