Exposure and awareness of Online Advertising Media of Secondary School Students at Surat Thani School, Mueang District, Surat Thani Province
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Abstract
The objective of this research aims to 1) study the exposure to online advertisements, 2) study awareness of online advertising media, 3) comparison of population with online media awareness, and 4) compare Exposure and awareness of online advertising media. The sample population was 400 secondary school students at Surat Thani School. Questionnaires were research’s tool and data analyzed and statistical analysis were frequency, percentage, mean, standard deviation, t test and ANOVA.
The results showed that 1) the sample were exposed to online advertisements on Youtube. 2) The sample had a high level of literacy online advertisements, and awareness of online media at the medium emotional, ethical and aesthetic level. 3) different genders had different perceptionsof online media at the level of emotion and aesthetic significance at the 0.05 level. They are emotionally sensitive. 4) different students' exposure to online advertising materials and different levels of awareness and emotional level of online advertising media literacy with statistical significance at the 0.05 level. Therefore, receiving multiple adverts and viewing them frequently generates greater awareness.
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