Market adjustment for the survival of traditional retail store operators In Sungai Kolok District Narathiwat Province
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Abstract
The objectives of this study were to 1) compare the marketing adjustment for the survival of traditional retail store operators classified by factors relating to retail stores, and 2) study the competitive market conditions that influence the market adjustment for the survival of traditional retail operators in Su-ngai Kolok District Narathiwat Province by studying traditional retail operators in Su-ngai Kolok District Narathiwat Province, 190 cases. The research tools were questionnaires. Statistics used in the study were percentage, average, standard deviation and tested the hypothesis with t-test, F-test and Regression Analysis. The study found that: (1) traditional retail stores in Su-ngai Kolok District Narathiwat Province with a retail store size and the nationality of the operators are different. There are marketing adjustments for survival differently (2) The community market competition has an influence on the marketing adjustment for the survival of traditional retailers in Su-ngai Kolok District Narathiwat Province.
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References
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