The process of decision-making to purchase PASAYA Energy Saving Curtain
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Abstract
The objective of this study is to 1) study the Marketing Mix Factors Influencing Customer Purchasing Decision of PASAYA Energy Saving Curtain and process of making decision to purchase them. This research compares the process of making decision to purchase PASAYA Energy Saving Curtain classified by personal information, and finding the relationship between the Marketing Mix Factors and the process of making decision to purchase PASAYA Energy Saving Curtain by using Cochran formula, the questionnaires as a mechanism for collecting data from 400 customers and using statistics to analyze the received data. In particular, percentage, mean, hypothesis are type of T-test, F-test (One-Way ANOVA), Correlation and Multiple Regression Analysis.
The results showed that the Marketing Mix Factors Influencing Customer Purchasing Decision of PASAYA Energy Saving Curtain is at a high level. The process of making decision are a high level. The different personal information on gender, education level, the average monthly income, and occupations influenced the different purchasing decision process. The Marketing Mix Factors Influencing is related to Customer Purchasing Decision of PASAYA Energy Saving Curtain at a high level. Marketing mix factors are product, price, and marketing promotion Influence the process of making decision to purchase PASAYA Energy Saving Curtain statistical significance in level 0.05.
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References
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